Every organization today is looking for the best quality candidates to add to their talent pool. The quality of the person who walks through your door is dependent on who applies to your job opening. This means your organization needs to step up its game in recruiting the best candidates ‑ and that can be done through Recruiting Marketing.
Here are 3 reasons to consider SuccessFactors Recruiting Marketing for your organization1) It increases the strength of your brand and culture
Almost everything today is digital, so it’s no surprise that career pages are too. There are only a few places that offer paper applications anymore; most organizations usually refer the employee to an online application through their career site. Since today’s digital age consumers expect this, it’s important for the organization to make the process as easy and streamlined as possible. In addition to giving prospective employees an online experience, the organization can showcase its brand and culture through features like native language settings, customized landing pages, and optimized career pages that familiarize candidates with the company and inspire them to apply.2) It provides analytics that help you make confident decisions
One way to determine whether your recruiting marketing efforts are working is through analytics. The SuccessFactors Recruiting Marketing platform gives you access to dashboards and powerful analytics that help you make decisions confidently. The platform also offers digital source reports that offer insight on what‘s working and what‘s a waste of time and money.3) It helps make the recruiter’s job easier
Having a career page provides your recruiters with multiple benefits. First is an increase in traffic brought about by Search Engine Optimization (SEO). With more site visits, recruiters will spend less time searching job boards, and more time considering interested candidates who have applied. Using the SuccessFactors Recruiting Marketing platform, recruiters can post open positions to multiple job boards at once. These capabilities will ultimately help the recruiter and the organization get closer to successfully recruiting the best talent.Conclusion
Your career page is the best way for you to attract quality talent. Don’t cheat yourself by not giving it the design and capabilities it needs to be attractive to your candidates. Recruiting Marketing has helped many organizations streamline their hiring process, find the right talent, and ultimately meet their business challenges.
Read our other posts on recruiting marketing and career site builder.