The market for top talent is fierce. Increasingly, candidates are going directly to the career sites of their employers of choice. The value candidates place on employer branding is more than you might think, making your career site more important than ever. This is where utilizing SAP SuccessFactors career site builder – now a standalone offering – can differentiate your organization.
What is career site builder?
Career site builder is a tool from SAP SuccessFactors that enables partners to build recruiting marketing (RMK) sites with minimal assistance from SAP Professional Services. Once up and running, sites built with career site builder are intuitive enough to allow customers (you and your team) to go ahead and make real-time updates and enhancements.
By democratizing the process to build out career sites, career site builder empowers organizations to own the candidate experience. This gives you full control to engage and attract top talent more effectively. Best of all, career site builder is fully responsive from the ground up and allows you to have a “mobile first” strategy for candidate interaction.
Who can use career site builder?
Up until Q1 2016, you needed to use the SAP SuccessFactors Recruiting Management system to be able to deploy career site builder. Now, with the Q2 2016 release, SAP SuccessFactors has unlocked the benefits of career site builder for use with your Applicant Tracking System (ATS) of choice.
In this standalone scenario, you’ll need an integration from your ATS to career site builder. Then, requisitions from your ATS will appear on your career site, letting candidates find and apply for a particular job.
The integration can also populate ATS-derived information into the SAP SuccessFactors Recruiting Marketing (RMK) Advanced Analytics platform. This will provide a holistic view of the hiring process, from candidate source tracking to hire or disposition status.
More than just a website?
Since career site builder is built upon the RMK platform, it is more than just a website! Career site builder utilizes the same RMK dashboard functionality found in other RMK websites, which enables clients to see actionable insights into the effectiveness of their recruiting marketing strategy.
In addition to the analytics available in the RMK dashboard, career site builder contains the same industry leading search engine optimization (SEO) features found in today’s RMK sites.
A career site with timely, relevant, and compelling information should be the cornerstone of your talent acquisition strategy. By empowering organizations to take control of their own sites, career site builder gives you the tools to drive more candidates to your career site and grow your talent community.
Learn more in this blog post: 3 Things You Need To Know About SAP SuccessFactors Career Site Builder