For the past 6 years, I have been implementing career sites, all of which were spent specifically using SuccessFactors’ Recruiting Marketing (RMK) module. During this time, I witnessed a lot of cool stuff, including new features and functionality. However, with the latest release, I can confidently say that SuccessFactors Career Site Builder is the most exciting enhancement to ever happen in the Recruiting Marketing platform. Here are a few things you should know about Career Site Builder.
**Warning! Once you finish reading this, you will want to implement Career Site Builder**
1. What is Career Site Builder?
The first thing you should know is that Career Site Builder is a major enhancement to the SuccessFactors RMK offering. RMK is the underlying platform that allows you to engage and attract top talent. It still serves as the basic foundation for using Career Site Builder.
The difference is, that with Career Site Builder any non-technical person can use the RMK platform more effectively and more efficiently. In a nutshell, Career Site Builder is a self-service tool to build and maintain your career site on top of that powerful platform, with only limited outside help needed to get started.
2. What makes Career Site Builder better than a custom RMK site?
For starters, you now have the ability to make any changes to your career site from within your SuccessFactors instance – without needing expensive or time-consuming professional services. For example, if your logo or brand elements get updated, you can log in and make the changes in real time.
Or, if you suddenly have a large volume of openings and want to feature them on your site, you can easily create a new page or add content to highlight those jobs. Within minutes, the updates will be live! The self-service nature of the tool allows for any resource, technical or non-technical, to maintain your site on the fly and keep your content fresh.
3. What else is different about Career Site Builder?
Career Site Builder automatically uses responsive design functionality to make the candidate experience smooth, whether on a desktop, tablet, or mobile device. As more and more job seekers rely on their smart phones as their primary devices, it’s especially important to have the ability to show your site to its best advantage on a smaller screen. Further, Career Site Builder comes ready to support mobile applications, too. These are the types of features that increase candidate conversions and attract the best talent in the market.
Career Site Builder is a fantastic enhancement to the RMK platform that will allow you to attract and engage top talent more effectively and more efficiently. It completely eliminates the need for costly professional services to maintain the site, and can be implemented in as little as 4 weeks depending on your needs.
If you want to learn more about Career Site Builder, check out our webinar recording on the topic:
For more reading, check out this blog post by Jeff Mills.
If you want to talk to one of our experts, contact us.